New survey shows holiday spending will increase

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Optimism about the economy is kindling holiday cheer as shoppers plan to spend more this year and tech-savvy shoppers have even higher spending expectations, according to Deloitte's 29th annual holiday survey.

Among the findings:

Holiday spending to increase — consumers who shop across store, mobile and online channels are expected to spend more than single-channel shoppers

Consumers prefer shopping the Internet and discount/value stores this holiday season

Shoppers appear undeterred by reported data breaches

December shaping up to be another busy month for retailers; Nearly 70 percent of shoppers "webrooming"

Alison Paul, vice chairman and retail sector leader for Deloitte LLP, said, "With the short, 27-day shopping stretch between Thanksgiving Day and Christmas Day, retailers need to be sharp with their promotional timing, inventory management and distribution capabilities. Retailers that can fulfill orders from both online distribution centers and store inventories, for example, may be more nimble and poised to respond quickly to pockets of high demand for certain gifts — and ensure timely holiday deliveries."

Paul added, "Despite concerns about the security of personal information, shoppers also appear resilient to reported data breaches and desire to still shop with affected retailers. Retailers should benefit from this optimism and expression of loyalty, but need to stay vigilant as a spike in transactional activity around the holiday season comes with increased vulnerability."

For more information about Deloitte's Annual Holiday Survey, please read the full survey report or follow us@DeloitteCB. An infographic and complete survey results are also available for download.


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